Warner Bros. Discovery

Lead Product Designer

September 2022 – September 2023

My projects included oversight of Foodnetwork.com, Food.com, HGTV.com, and other flagship media properties for Warner Bros Digital Studios. I led redesigns for Food Network and HGTV's Product Reviews & Gift Guides and photo galleries, Food.com's recipe and landing pages, and authentication and registration for Discovery+ Asia and our migration from Gigya. I played a significant role developing and guiding mid-level designers, conducting design workshops and refining design procedures for our distributed team.

Leading the way on a worldwide web

I joined Warner Bros Digital Studios as Design Lead for flagship digital properties including Foodnetwork.com, Food.com, and HGTV.com, sites that collectively serve millions of users daily. This role represented a significant responsibility shift into enterprise-level responsive web design. In this role, I improved our design framework and led comprehensive redesigns across multiple established consumer brands.

Product Reviews & Gift Guides

Food Network and HGTV readers abandoned lengthy product reviews because they couldn't easily navigate to specific products or compare multiple items side-by-side, driving traffic to competitors like Wirecutter. I led the complete template redesign, conducting stakeholder workshops and user testing with 10 participants to create six core components including table of contents with anchor links, comparison tables, and visual product labels that solved navigation and decision-making pain points.

Result: The redesign drove a 22% year-over-year increase in product search engagement on FoodNetwork.com, with structured content enabling effective competition in the product review market.

Gallery Refresh

The primary conversion funnel for both Food Network and HGTV was fundamentally broken—galleries drive nearly half of all traffic but were delivering poor mobile experiences for 70% of users, directly impacting recipe and shopping conversions. I redesigned the mobile gallery experience to repair this critical business pathway, focusing on scannable layouts that accelerate user decision-making, actionable CTAs that drive conversions, and performance optimizations that restore the technical foundation needed for effective user engagement.

Result: Google page experience scores jumped from 33% to 92%, fixing the broken foundation that was killing conversions in our primary user journey and restoring search visibility for our most important content.

Food.com Recipes

Food.com needed a complete recipe page redesign to improve user experience and showcase site features in a new way. I was tasked with refreshing the page while maintaining SEO performance and working within engineering constraints. I conducted comprehensive discovery, analyzed user research showing how people actually used recipes, then executed a complete redesign: created intuitive saving functionality, restructured community features for better discoverability, removed confusing legacy elements, and built a unified design system across all platforms.

Result: Successfully delivered the complete recipe page redesign with improved user experience and enhanced site functionality. The unified design system improved performance across all platforms while maintaining SEO requirements.

 

I was recognized by leadership with the Creative Dreamer's Award for my contributions on this project.

Food.com Landing Pages

Food.com editors needed better components to connect with their audience and help users discover recipes, but existing component limitations restricted how effectively editors could communicate with users. I redesigned 16 modular components with mobile-first responsive layouts and rebuilt four core page templates, adding UI elements based on editorial and community feedback while working within their existing content management system.

Result: Editorial teams report the new system is "exponentially easier and faster" to use, the improved templates now power 68 pages across the site, and the mobile-optimized design better serves the 75% of users who search for recipes on mobile devices.

Discovery+ Asia Market Entry

Following Discovery+'s successful US launch, the company selected the Philippines as their strategic APAC entry point, requiring rapid localization for a market where mobile authentication dominates over email-based systems. I led the cross-cultural design strategy, architecting authentication flows adapted to Filipino user behaviors while simultaneously integrating evolving EU privacy compliance requirements across all markets. I conducted comprehensive design audits across US and international teams, delivered culturally-optimized user flows, and created detailed engineering specifications that enabled successful market entry.

Result: Successfully launched Discovery+ in the Philippines on schedule, establishing a scalable design framework for APAC expansion and regulatory compliance. The service operated successfully until Warner Bros. Discovery's 2023 strategic consolidation toward Max.

Digital Studios Gigya Migration

Digital Studios was using Gigya as our global credentialing service, but we chose to migrate to HBO Max's authentication system for cost consolidation. I was tasked with adapting HBO Max's authentication experience to maintain distinct brand identities across Food Network, Food.com, and Cooking Channel while working within the existing technical architecture. I developed a CSS-driven customization strategy using our branded UI kit, enabling scalable brand differentiation without rebuilding core functionality, and partnered closely with engineering to ensure rapid implementation.

Result: The initiative generated $2.5M in annual cost savings and launched successfully within 4 weeks of design completion. Engineering leadership praised the solution for balancing business speed with technical sustainability, establishing unified credentialing that preserves each brand's visual identity across all three digital properties.

Growing with the times

The business environment created a unique set of challenges for this role. Resources were limited, teams were nimble, roadmaps were brand new, and our new organization was adjusting to a remote-first workflow.

I learned a lot about designing for web, which was something I’ve only grazed previously. This opportunity allowed me to fully immerse and understand the full scope of challenges in creating web products.

Working on a remote team with nimble resources was also a new challenge, but it allowed me to apply my full range of skills and become more thoughtful and intentional in my communication. 

From the small screen to the big screen

As AI was starting to emerge as transformative technology, I was approached by a former colleague to help reshape the film industry. Additional reductions to resources at WBD provided an exit to the tumultuous business environment and the opportunity to accept new projects. My role at WBD greatly prepared me for this startup opportunity, and proved to be a strong transitional role.

Andrew Gatto © 2025. All rights reserved

Warner Bros. Discovery

Lead Product Designer

September 2022 – September 2023

My projects included oversight of Foodnetwork.com, Food.com, HGTV.com, and other flagship media properties for Warner Bros Digital Studios. I led redesigns for Food Network and HGTV's Product Reviews & Gift Guides and photo galleries, Food.com's recipe and landing pages, and authentication and registration for Discovery+ Asia and our migration from Gigya. I played a significant role developing and guiding mid-level designers, conducting design workshops and refining design procedures for our distributed team.

Leading the way on a worldwide web

I joined Warner Bros Digital Studios as Design Lead for flagship digital properties including Foodnetwork.com, Food.com, and HGTV.com, sites that collectively serve millions of users daily. This role represented a significant responsibility shift into enterprise-level responsive web design. In this role, I improved our design framework and led comprehensive redesigns across multiple established consumer brands.

Product Reviews & Gift Guides

Food Network and HGTV readers abandoned lengthy product reviews because they couldn't easily navigate to specific products or compare multiple items side-by-side, driving traffic to competitors like Wirecutter. I led the complete template redesign, conducting stakeholder workshops and user testing with 10 participants to create six core components including table of contents with anchor links, comparison tables, and visual product labels that solved navigation and decision-making pain points.

Result: The redesign drove a 22% year-over-year increase in product search engagement on FoodNetwork.com, with structured content enabling effective competition in the product review market.

Gallery Refresh

The primary conversion funnel for both Food Network and HGTV was fundamentally broken—galleries drive nearly half of all traffic but were delivering poor mobile experiences for 70% of users, directly impacting recipe and shopping conversions. I redesigned the mobile gallery experience to repair this critical business pathway, focusing on scannable layouts that accelerate user decision-making, actionable CTAs that drive conversions, and performance optimizations that restore the technical foundation needed for effective user engagement.

Result: Google page experience scores jumped from 33% to 92%, fixing the broken foundation that was killing conversions in our primary user journey and restoring search visibility for our most important content.

Food.com Recipes

Food.com needed a complete recipe page redesign to improve user experience and showcase site features in a new way. I was tasked with refreshing the page while maintaining SEO performance and working within engineering constraints. I conducted comprehensive discovery, analyzed user research showing how people actually used recipes, then executed a complete redesign: created intuitive saving functionality, restructured community features for better discoverability, removed confusing legacy elements, and built a unified design system across all platforms.

Result: Successfully delivered the complete recipe page redesign with improved user experience and enhanced site functionality. The unified design system improved performance across all platforms while maintaining SEO requirements.

 

I was recognized by leadership with the Creative Dreamer's Award for my contributions on this project.

Food.com Landing Pages

Food.com editors needed better components to connect with their audience and help users discover recipes, but existing component limitations restricted how effectively editors could communicate with users. I redesigned 16 modular components with mobile-first responsive layouts and rebuilt four core page templates, adding UI elements based on editorial and community feedback while working within their existing content management system.

Result: Editorial teams report the new system is "exponentially easier and faster" to use, the improved templates now power 68 pages across the site, and the mobile-optimized design better serves the 75% of users who search for recipes on mobile devices.

Discovery+ Asia Market Entry

Following Discovery+'s successful US launch, the company selected the Philippines as their strategic APAC entry point, requiring rapid localization for a market where mobile authentication dominates over email-based systems. I led the cross-cultural design strategy, architecting authentication flows adapted to Filipino user behaviors while simultaneously integrating evolving EU privacy compliance requirements across all markets. I conducted comprehensive design audits across US and international teams, delivered culturally-optimized user flows, and created detailed engineering specifications that enabled successful market entry.

Result: Successfully launched Discovery+ in the Philippines on schedule, establishing a scalable design framework for APAC expansion and regulatory compliance. The service operated successfully until Warner Bros. Discovery's 2023 strategic consolidation toward Max.

Digital Studios Gigya Migration

Digital Studios was using Gigya as our global credentialing service, but we chose to migrate to HBO Max's authentication system for cost consolidation. I was tasked with adapting HBO Max's authentication experience to maintain distinct brand identities across Food Network, Food.com, and Cooking Channel while working within the existing technical architecture. I developed a CSS-driven customization strategy using our branded UI kit, enabling scalable brand differentiation without rebuilding core functionality, and partnered closely with engineering to ensure rapid implementation.

Result: The initiative generated $2.5M in annual cost savings and launched successfully within 4 weeks of design completion. Engineering leadership praised the solution for balancing business speed with technical sustainability, establishing unified credentialing that preserves each brand's visual identity across all three digital properties.

Growing with the times

The business environment created a unique set of challenges for this role. Resources were limited, teams were nimble, roadmaps were brand new, and our new organization was adjusting to a remote-first workflow.

I learned a lot about designing for web, which was something I’ve only grazed previously. This opportunity allowed me to fully immerse and understand the full scope of challenges in creating web products.

Working on a remote team with nimble resources was also a new challenge, but it allowed me to apply my full range of skills and become more thoughtful and intentional in my communication. 

From the small screen to the big screen

As AI was starting to emerge as transformative technology, I was approached by a former colleague to help reshape the film industry. Additional reductions to resources at WBD provided an exit to the tumultuous business environment and the opportunity to accept new projects. My role at WBD greatly prepared me for this startup opportunity, and proved to be a strong transitional role.

All Work

Warner Bros. Discovery

Food Network Kitchen

SiriusXM

Andrew Gatto © 2025. All rights reserved

Warner Bros. Discovery

Lead Product Designer

September 2022 – September 2023

My projects included oversight of Foodnetwork.com, Food.com, HGTV.com, and other flagship media properties for Warner Bros Digital Studios. I led redesigns for Food Network and HGTV's Product Reviews & Gift Guides and photo galleries, Food.com's recipe and landing pages, and authentication and registration for Discovery+ Asia and our migration from Gigya. I played a significant role developing and guiding mid-level designers, conducting design workshops and refining design procedures for our distributed team.

Leading the way on a worldwide web

I joined Warner Bros Digital Studios as Design Lead for flagship digital properties including Foodnetwork.com, Food.com, and HGTV.com, sites that collectively serve millions of users daily. This role represented a significant responsibility shift into enterprise-level responsive web design. In this role, I improved our design framework and led comprehensive redesigns across multiple established consumer brands.

Product Reviews & Gift Guides

Food Network and HGTV readers abandoned lengthy product reviews because they couldn't easily navigate to specific products or compare multiple items side-by-side, driving traffic to competitors like Wirecutter. I led the complete template redesign, conducting stakeholder workshops and user testing with 10 participants to create six core components including table of contents with anchor links, comparison tables, and visual product labels that solved navigation and decision-making pain points.

Result: The redesign drove a 22% year-over-year increase in product search engagement on FoodNetwork.com, with structured content enabling effective competition in the product review market.

Gallery Refresh

The primary conversion funnel for both Food Network and HGTV was fundamentally broken—galleries drive nearly half of all traffic but were delivering poor mobile experiences for 70% of users, directly impacting recipe and shopping conversions. I redesigned the mobile gallery experience to repair this critical business pathway, focusing on scannable layouts that accelerate user decision-making, actionable CTAs that drive conversions, and performance optimizations that restore the technical foundation needed for effective user engagement.

Result: Google page experience scores jumped from 33% to 92%, fixing the broken foundation that was killing conversions in our primary user journey and restoring search visibility for our most important content.

Food.com Recipes

Food.com needed a complete recipe page redesign to improve user experience and showcase site features in a new way. I was tasked with refreshing the page while maintaining SEO performance and working within engineering constraints. I conducted comprehensive discovery, analyzed user research showing how people actually used recipes, then executed a complete redesign: created intuitive saving functionality, restructured community features for better discoverability, removed confusing legacy elements, and built a unified design system across all platforms.

Result: Successfully delivered the complete recipe page redesign with improved user experience and enhanced site functionality. The unified design system improved performance across all platforms while maintaining SEO requirements.

 

I was recognized by leadership with the Creative Dreamer's Award for my contributions on this project.

Food.com Landing Pages

Food.com editors needed better components to connect with their audience and help users discover recipes, but existing component limitations restricted how effectively editors could communicate with users. I redesigned 16 modular components with mobile-first responsive layouts and rebuilt four core page templates, adding UI elements based on editorial and community feedback while working within their existing content management system.

Result: Editorial teams report the new system is "exponentially easier and faster" to use, the improved templates now power 68 pages across the site, and the mobile-optimized design better serves the 75% of users who search for recipes on mobile devices.

Discovery+ Asia Market Entry

Following the successful US launch of Discovery+, our leaders selected the Philippines as the strategic entry point to Asia. I led the cross-cultural design strategy, architecting OTP authentication flows adapted to Filipino user behaviors while simultaneously integrating evolving EU privacy compliance requirements across all markets. I conducted comprehensive design audits across US and international teams, delivered culturally-optimized user flows, and created detailed engineering specifications that enabled successful market entry.

Result: Successfully launched Discovery+ in the Philippines on schedule, establishing a scalable design framework for APAC expansion and regulatory compliance. The service operated successfully until Warner Bros. Discovery's 2023 strategic consolidation toward Max.

Digital Studios Gigya Migration

Digital Studios was using Gigya as our global credentialing service, but we chose to migrate to HBO Max's authentication system for cost consolidation. I was tasked with adapting HBO Max's authentication experience to maintain distinct brand identities across Food Network, Food.com, and Cooking Channel while working within the existing technical architecture. I developed a CSS-driven customization strategy using our branded UI kit, enabling scalable brand differentiation without rebuilding core functionality, and partnered closely with engineering to ensure rapid implementation.

Result: The initiative generated $2.5M in annual cost savings and launched successfully within 4 weeks of design completion. Engineering leadership praised the solution for balancing business speed with technical sustainability, establishing unified credentialing that preserves each brand's visual identity across all three digital properties.

Growing with the times

The business environment created a unique set of challenges for this role. Resources were limited, teams were nimble, roadmaps were brand new, and our new organization was adjusting to a remote-first workflow.

I learned a lot about designing for web, which was something I’ve only grazed previously. This opportunity allowed me to fully immerse and understand the full scope of challenges in creating web products.

Working on a remote team with nimble resources was also a new challenge, but it allowed me to apply my full range of skills and become more thoughtful and intentional in my communication. 

From the small screen to the big screen

As AI was starting to emerge as transformative technology, I was approached by a former colleague to help reshape the film industry. Additional reductions to resources at WBD provided an exit to the tumultuous business environment and the opportunity to accept new projects. My role at WBD greatly prepared me for this startup opportunity, and proved to be a strong transitional role.

All Work

Warner Bros. Discovery

Food Network Kitchen

SiriusXM

Andrew Gatto © 2025. All rights reserved